As Target Drive Up and Order Pickup continue to outgrow Target. If you’re not filling the shelves with product, your potential customers will never have the opportunity to sh op with your brand. Significant and sustained share gains require that suppliers shift more inventory to Target than ever before. In order to be prepared for demand, brands must anticipate the impact of Target’s growth on their supply chain. Ensure Y our B est I tems are S tocked I n – S tore
In this blog post, we’ll discuss the top three tips for getting started with Target digital and rea ching an online audience. Once you have those needs met, you are ready to start discussing your Target digital advertising strategy to get your product in front of new or returning customers.
In order to compete in the digital space at Target, ensure that your product content scores are at 8 0% or above (many buyers are now encouraging brands to get their items to 90%), your items are set up for same-day services, your best items are shelved in store, and your brand is relevant in search. As a supplier, it is imperative that you continue to take an omnichannel approach at Target as the Digital aspect of your advertising strategy continues to impact your replenishment strategy. Continuing into 2021, suppliers can expect a heavy focus on replenishment and digital at Target, specifically focusing on same-day services (Drive Up, Order Pickup, and Shipt ). So you’re thinking about your Target digital strategy, right? It’s a great time to start the conversation – i n 2020, Target saw a 235% increase in same-day services, and 95% of total Target sales were fulfilled by stores.
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